Factors that influence the consumption preferences of Organic Quinoa in the Households of the City of Puno, 2020

Abstract

The purpose of this research has been to determine the factors that affect the preferences of organic quinoa consumption in households in the city of Puno. The present work has had a quantitative character, of an applied type, with a non-experimental cross-sectional design and of an explanatory nature; the population has been composed of 127 heads of households from the city of Puno; Likewise, simple random sampling was used as a probabilistic sampling procedure. The data collection instrument was a questionnaire with 17 closed and open questions. For the estimation, a logit econometric model was applied, and subsequently the marginal effects were estimated, obtaining the following results: The variable of age, family income, knowledge of the benefits of organic quinoa, household size, perception of health and perception of around the price positively influence the probability of preferences for the consumption of organic quinoa in households in the city of Puno. In other words, if the age of the head of the household, family income, knowledge about the benefits of organic quinoa, household size, perception around health and perception around price increase, the probability of preferences for quinoa consumption Organic Quinoa in households in the city of Puno increases by 0.76%, 0.01%, 34.1%, 3.56%, 57.91% and 41.46% respectively, while the other variables do not influence the probability of organic Quinoa consumption in households in Puno. the city of Puno, likewise the variable of perception around health and perception around the price of organic quinoa by consumers have a greater impact on the probability of preferences for the consumption of organic quinoa in households in the city of Puno with a value of 57.91% and 41.46% respective