Importance of productive units in the rural development of the Guano canton, Ecuador
DOI:
https://doi.org/10.26867/se.2024.v13i1.160Keywords:
Business strategies,, productive units, productive activity, rural development, Guano canton.Abstract
Productive systems in the rural context acquire importance from the social and economic perspective; their approach as a study phenomenon allows us to observe and identify weaknesses and opportunities in the actions of local productive activity. Thus, the productive system of the Guano canton is a structured set of agricultural and livestock activities and, to a lesser extent, industries. The research aims to determine the strategies for generating business units in the rural productive activity of the Guano canton, Ecuador; It is based on a non-experimental, descriptive research method and assumes a qualitative and quantitative approach. The sample includes 244 producers out of a population of 21,851. To obtain data, a survey was applied in which dichotomous, structured and Likert scale questions were introduced. The results reflect that family organization, investment and incentives to the rural productive sector are the strategies that contribute significantly to the establishment of productive units, consequently the importance of productive units in the rural development of the Guano canton is relevant.
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Copyright (c) 2024 Dante Ayaviri Nina, Gabith Quispe Fernández, Alba Isabel Maldonado Núñez, Andrea Micaela Vizueta Romero
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