New Pricing Strategies: Exploring PAYW (Pay as YouWish) Innovations

Authors

  • Jorge Eduardo Orozco Alvarez Corporación Universitaria Autonoma del Cauca, Colombia
  • Luis Angel Meneses Cerón Universidad Nacional, Abierta y a Distancia, Colombia
  • Ortiz Miranda Stiven Alfredo Corporación Universitaria Autonoma del Cauca, Colombia
  • Julián Darío Bolaños Caicedo Corporación Universitaria Autonoma del Cauca, Colombia

Keywords:

Pricing strategies, New approaches, PAYW innovations, Pay as YouWish, Exploring pricing dynamics

Abstract

This research article examines the impact and applicability of innovative pricing strategies in today’s market.
With a particular focus on PAYW (Pay How Much YouWant) Innovations, we explore how this pricing
model challenges traditional approaches. We investigated how the Pay As YouWant model is being adopted
by various companies in different sectors, evaluating its advantages and challenges. Also, it analyzes how
this strategy can influence the consumer’s perception of value and relationships with customers. Through
an in-depth analysis of pricing dynamics and relevant case studies in global companies, we seek to provide
a comprehensive understanding of the effectiveness and potential of PAYW Innovations in shaping future
business strategies. It was identified that the implementation of PAYW poses a strategic challenge for companies: how to empower customers while maintaining profitability over time.

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Published

2025-04-30

How to Cite

Orozco Alvarez, J. E., Meneses Cerón, L. A., Stiven Alfredo, O. M., & Bolaños Caicedo, J. D. (2025). New Pricing Strategies: Exploring PAYW (Pay as YouWish) Innovations. Semestre Económico, 14(1), 69–82. Retrieved from https://semestreeconomico.unap.edu.pe/index.php/revista/article/view/254

Issue

Vol. 14 No. 1 (2025): Enero - Junio

Section

Original Articles