Economic assessment and social profitability of the tourist recreation service in the Bioparque Umayo Sillustani Puno - Peru, 2015

Abstract

The research is framed in the deterioration and loss of the biodiversity of the cultural and natural heritage. Therefore, the objective of this research has been to estimate the willingness to pay that tourists assign to improvements in tourist recreational services, for the methodological application in the cost - benefit evaluation of the Umayo Sillustani Biopark. The research according to its design is of a non-experimental quantitative type since it describes and explains the behavior of socioeconomic variables through econometric and statistical analysis. For the estimation of the availability to pay (WTP), the contingent valuation method (CVM) was used, which allowed, through the application of 287 surveys to possible beneficiaries of the improvement of the tourist service, to obtain the average economic value for improving and recovering the Archaeological Complex of Sillustani. The 73.52% of tourists declare to be willing to pay US $ 7.35 per visit, this amount indicates the value that a tourist assigns to the benefit of the project. A binomial logit model was used to calculate the WTP. According to this model, the variables that mainly influence this decision are: the hypothetical price, income, educational level and age. Regarding the social evaluation of the project, a net present value (NPV) of S /. 9'855,951.54 and a benefit/cost ratio of S /. 2.24.